As part of the City’s plan to attain fiscal sustainability, the City is exploring an Electronic Messaging Center (EMC) as a method to generate revenue. The project proposed would entail the construction of a 65 foot tall pole sign structure located at 10955 Ellis Avenue.
An Environmental Impact Report (EIR) was approved previously for the project as part of a prior version of an EMC, which included Findings of Fact and Statement of Overriding Consideration and the Mitigation Monitoring Program. The proposed sign is also within Caltrans non-landscape area and located along the 405 Freeway. The City is considering the establishment of an agreement with a qualified firm to construct and operate an EMC for fifteen (15) years with an option for three (3), five (5)-year extensions at the City’s sole and absolute discretion.
The approval of the lease agreement with the qualified firm (Outfront Media LLC) will be considered by the City Council at their regularly scheduled meeting of May 3, 2022.